What is company culture and why is it important?
The definition of company culture encompasses the beliefs and behaviors of a business, as well as interactions between management, employees, and clients. It is implied, not defined, as culture exists in our everyday lives as well. A successful corporate culture improves the quality of employees, employee turnover rate, and productivity.
The main reasons to invest in an improved corporate culture is an improved brand identity, image, and employee retention.
The positive chemistry of the workplace is the ultimate goal of improvement. The happiness of the employees leads to more productive and intelligent hirers and trickles down to the happiness of clients. Need some inspiration for your business? Read on to see some great examples of company culture.
Netflix is a well-known technology startup that began in 1998 as a mail-in DVD rental service. Today, it is one of the leading technology companies in the world as a 7-billion-dollar industry, and one of the great examples of company culture. The common-sense approach to work allows them to have one of the highest standards set for their employees in the business world. How does Netflix maintain these high standards? As an alternative to extensive rules and processes, Netflix opts for increases in employee responsibility and freedom. They don’t worry about how many hours someone works, but the accomplishments that come from those hours. Netflix also understands that new hires are investments. As such, it’s important to reward high performers and eliminate low performers through company culture.
Google has been an icon in terms of examples of company culture for years. They have single-handily set the tone for thousands of companies today. What does Google do differently? Well, the perks and benefits begin with free meals, employee social gatherings, financial bonuses and open presentations by high-level executives. Other admirable quirks include gyms, a dog-friendly environment, and parks. Employees are thought to be driven, talented and among the cream of the crop. The message? Care about your employees and they will care for you.
Zappos is one of the most well-known examples of good company culture. It might sound crazy to offer $2,000 to any employee that completes the first week’s training and doesn’t think the job is right for them. However, they put extensive effort into employee team building and culture promotion. Zappos instills company values in every employee. The result is high functioning employees that are happy in the workplace and this benefits their customers directly.
Shopify, an online shopping platform, has created an ingenious software program nicknamed “UNICORN”. The tool is specifically designed to allow for recognition between team members to boost productivity. The recognition is like a virtual high-five, and the environment is one that encourages real-life high-fives as well. The message? Think of creative tech solutions to common issues faced in the workplace.
Twitter is the true definition of a team-orientated environment that employees rave about. The employees enjoy health and fitness classes, rooftop meetings, and continued education through Twitter University. The friendly environment also allows for feedback at all levels of management through designated meetings. The biggest reason Twitter is one of the top examples of company culture? People that work at Twitter believe what they’re doing matters. That will always be the biggest boost to productivity.
Final Thoughts on Examples of Company Culture As interesting as it is important to read about other successful company cultures, it is important to forge your own. There is no one size fits all in the business world. What might fit for one entrepreneur might not work for another. The needs of your company must be matched by your company culture to promote your brand. Also, be careful not to homogenize your team too much in the hiring process. Some differences are important to business growth, and it could result in a lack of different ideas and innovations. Don’t forget that it is important to allow for change to your corporate organizational culture, especially during times of business growth.